Blog

Pirouline Releases Emojis

The “Pirou-moji” is hot off the presses and ready for your text messages. After months of discussions and hundreds of sketches, Pirouline is finally releasing 33 different emojis that bring our magical wafers to life. It started back in 2017 when the Pirouline family...

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Vanilla Wafers: Now A Year-Round Treat

Ask, and you shall receive; our Vanilla Creme Wafers are here to stay thanks to popular demand. After receiving tons of pleading letters from our fans over the years, we decided it was time to add Vanilla to our list of year-round flavors, including Dark Chocolate and...

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Pirouline: Proud To Be Green

Our story started almost 40 years ago when Peter and Mireille DeBeukelaer moved their family across the globe to build their American dream. They literally built Pirouline with their bare hands, pouring the bakery foundation, and designing the equipment. And while...

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Pirouline: What’s In A Name

Piroulines have become a household name, spotted on the shelves at our local grocery markets and department stores. But do you know how founder Peter DeBeukelaer came up with that name? “Well, a very very very long time ago, I was a kid, and I was reading a comic...

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Our 35th Anniversary Swirl Bake-Off Runner-Up

(Pictured above: Emily and her Mother)   In the tiny town of Firth, Idaho, Emily Smith worked for hours creating a beautiful cake that would take home 2nd place in our 35th-anniversary swirl bake-off. The mom of three wanted to create something unique that would...

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A Recipe For Love

It takes more than sugar and spice to stay in love for 25 years; just ask Hector and Maria Trinidad. Ahead of Valentine’s Day, we decided to ask the happy couple the secret to their success. Maria is a Machine Operator, and Hector is a Warehouse Coordinator inside our...

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For The Love Of Strawberry

With its pink signature swirl and fluffy creme filling, Strawberry Piroulines have once again hit store shelves. The popular wafer is typically only baked December through April, making it a seasonal treat worth waiting for. And trust us; the journey to get there...

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Making People Smile Since 1984: First Employee Retires

The Pirouline bakery doesn’t feel quite the same since long-time employee Ms. Jeanette Daniel retired on October 31st of last year. That day marked exactly 35-years since she started her job on the production floor in 1984. That’s also the year the Madison,...

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Pirouline’s Dark Chocolate Wafer Brings Home Award

And the award goes to Pirouline’s Dark Chocolate Wafer for Best Sweet of 2019.  “We’re honored to hold the first-ever SnackNation Insights Awards title for Best Sweet in an Established Brand,” said fourth-generation family owner Herwig DeBeukelaer. The sweet teeth of...

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