Blog

Showing Love And Gratitude: Things To Do At Home

This week, Pirouline founders Peter and Mireille DeBeukelaer made masks by hand for all their employees after they were unable to find enough for everyone. April Prince, the Pirouline HR Manager who passed out these masks to the Pirouline team, said that each employee...

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Ideas To Keep The Kids Busy: Get Out And Get Crafty

Another week stuck inside with the kids? Now more than ever, it’s important to make the best of what we have at home. But that doesn’t mean doing the same thing day after day. instead, it’s time to get inspired! Here are a few ideas to keep you moving and motivated....

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Made In America To Ensure Freshness And The Future

Did you know Pirouline’s rolled wafers go from bakery ovens to store shelves in a matter of days? It’s all possible, thanks to Peter and Mireille DeBeukelaer’s American Dream. In 1984, Pirouline founders Peter and Mireille poured their heart and soul into a bakery in...

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Pirouline Releases Emojis

The “Pirou-moji” is hot off the presses and ready for your text messages. After months of discussions and hundreds of sketches, Pirouline is finally releasing 33 different emojis that bring our magical wafers to life. It started back in 2017 when the Pirouline family...

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Vanilla Wafers: Now A Year-Round Treat

Ask, and you shall receive; our Vanilla Creme Wafers are here to stay thanks to popular demand. After receiving tons of pleading letters from our fans over the years, we decided it was time to add Vanilla to our list of year-round flavors, including Dark Chocolate and...

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Pirouline: Proud To Be Green

Our story started almost 40 years ago when Peter and Mireille DeBeukelaer moved their family across the globe to build their American dream. They literally built Pirouline with their bare hands, pouring the bakery foundation, and designing the equipment. And while...

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Pirouline: What’s In A Name

Piroulines have become a household name, spotted on the shelves at our local grocery markets and department stores. But do you know how founder Peter DeBeukelaer came up with that name? “Well, a very very very long time ago, I was a kid, and I was reading a comic...

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