Pirouline: What’s In A Name

Pirouline: What’s In A Name

Piroulines have become a household name, spotted on the shelves at our local grocery markets and department stores. But do you know how founder Peter DeBeukelaer came up with that name? “Well, a very very very long time ago, I was a kid, and I was reading a comic...
A Recipe For Love

A Recipe For Love

It takes more than sugar and spice to stay in love for 25 years; just ask Hector and Maria Trinidad. Ahead of Valentine’s Day, we decided to ask the happy couple the secret to their success. Maria is a Machine Operator, and Hector is a Warehouse Coordinator inside our...
For The Love Of Strawberry

For The Love Of Strawberry

With its pink signature swirl and fluffy creme filling, Strawberry Piroulines have once again hit store shelves. The popular wafer is typically only baked December through April, making it a seasonal treat worth waiting for. And trust us; the journey to get there...