Centuries of European quality all rolled up in the perfect
wafer.
As the baker of Pirouline rolled wafers, the DeBeukelaer Corporation traces
back 150 years of heritage, knowledge, and skill to Belgium. Now operating
out of Madison, MS, our bakers still follow the same critical standards
and traditions of our forefathers. With all that history behind the name,
when we put DeBeukelaer on the package we promise it will be delicious and
consistent every time.
Baking Roots
| 1860 - |
Founded 1st Biscuit and Wafer company in Belgium |
| 1885 - |
Recognized at World Fair in Antwerp |
| 1888 - |
Started the DeBeukelaer Baking School |
| 1978 – |
Peter DeBeukelaer designed the oven with Hass in Austria |
| 1978 – |
Pirouline Swirl become a licensed trademark |
| 1984 – |
Peter moves family to America to share his Heritage
and begins producing Pirouline® |
| 1989 – |
Crème de Pirouline innovation introduced |
| 2007 – |
DBC opens state of the art production facility |
| 2008 – |
100 calorie Crème de Pirouline Launched |
| 2009 – |
Launched 4.25 oz tin of Crème de Pirouline |